Analytics
External Tracking
The fw-live-helper
web component provides a set of external tracking events that businesses can leverage to build their own tracking mechanisms. These events cover various interactions within the visitor widget, allowing businesses to monitor and analyze user engagement.
Events
fw:live-helper:click-widget
fw:live-helper:click-widget
Description: Triggered when a user clicks on the visitor widget.
Use Case: Businesses can track user interest in the visitor widget functionality.
Payload:
widget_id
(string): Identifier for the visitor widget.
fw:live-helper:click-call-agent
fw:live-helper:click-call-agent
Description: Fired when a user clicks to initiate a call with an agent.
Use Case: Businesses can monitor the frequency of users seeking direct assistance.
Payload:
widget_id
(string): Identifier for the visitor widget.
fw:live-helper:click-chat-with-agent
fw:live-helper:click-chat-with-agent
Description: Sent when a user clicks to start a chat session with an agent.
Use Case: Businesses can track user preferences for chat-based interactions.
Payload:
widget_id
(string): Identifier for the visitor widget.
fw:live-helper:navigate
fw:live-helper:navigate
Description: Triggered when the user is navigated to a new page within the live helper component, for example, to show a different product.
Use Case: Businesses can analyze user journeys and dynamically showcase relevant content.
Payload:
widget_id
(string): Identifier for the visitor widget.page_url
(string): URL visitor for navigating to
fw:live-helper:submit-customer-survey
fw:live-helper:submit-customer-survey
Description: Fired when a user submits a customer survey within the visitor widget.
Use Case: Businesses can gather feedback and measure customer satisfaction.
Payload:
widget_id
(string): Identifier for the visitor widget.rating
(number): Numeric rating provided by the user.feedback
(string): Textual feedback submitted by the user.
Integration
To implement tracking using these events, businesses need to add event listeners to the document
their web application. Below is a simple example in JavaScript:
Cookies
The Firework visitor widget sets the following cookies by default. The conversion tracker uses them to determine if a purchase is related to a Firework one-to-one conversation. The Conversion Tracker won't register the purchase if the cookies are restricted or tampered with.
Privacy Settings
Please check the Privacy Settings doc.
Last updated