Shopping events

Description of custom events related to shopping experience either in short videos or during livestream. Shopping events can be used to integrate with Firework into your e-commerce platform.

Shopping

Name	Description
fw:shopping:product-clicked	Emitted when user clicks on product detail including product list, carousel or pinned highlight. event.detail product_id - current product id video - current video
Product List
fw:shopping:product-list-item-impression	Emitted for each product in a shopping bag list visible for at least 1 second. event.detail video product
fw:shopping:product-list-item-clicked	Emitted after user clicks on a shopping bag product item. event.detail video product
Product Card (including pinned highlight)
fw:shopping:product-card-impression	Emitted for each product card visible for at least 1 second. event.detail video product
fw:shopping:product-card-clicked	Emitted when a click happens on product cards (video overlay), only applicable to short video or trailer. event.detail product_id - current product id video - current video
fw:shopping:pinned-product-impression	Emitted when pinned product is visible for 1 second.
fw:shopping:pinned-product-clicked	Emitted when a click happen on pinned product (product highlight) event.detail product_id - current pinned product id video - current video
fw:shopping:pdp-primary-cta-clicked	Emitted when a click happen on the primary CTA on product details. event.detail product - current product product_unit - current unit video - current video type BUY NOW: Instant checkout buy now button SHOP NOW: A viewer will be redirected to off player PDP on click. ADD TO CART: Add to cart button
Checkout
fw:shopping:request-checkout	Emitted when use clicks checkout. event.detail video - current video products - cart conten