Video player events

Please note most components initiate Video player upon user interaction (e.g. thumbnail click in Embed Feed), some use it directly (Storyblock in autoplay mode)

Video events

Name	Description
fw:video:impression	Dispatched on loaddata video event. Metadata are loaded and player is ready to start the video.
fw:video:start	Video started. Dispatched on first timeupdate video event. Fired for autoplayed thumbnails as well.
fw:video:first-quartile	Video reached 25%.
fw:video:midpoint	Video reached 50%.
fw:video:third-quartile	Video reached 75%.
fw:video:complete	Video reached at least 90%.
fw:video:session	After visitor's engagement with the video is finished. On video end, close or skip to another video.
fw:video:interactable-engaged-view	Dispatched when a user meets the attributable engagement criteria for the given widget type (view duration threshold or CTA click)
fw:video:click-cta	When visitor clicks on CTA button (if available).
fw:video:click-share	When user clicks on "Share" button.
fw:video:share	When visitor chooses one of the share options.

These events are universal across our Livestream and short video products. These events are used to track the status of the video.

User Interaction events

These events are universal across our Livestream and short video product and triggered by the user taking an action.

Event Name	Description
fw:video:click-cta	When a visitor clicks on the Call to action (CTA) button
fw:video:click-share	When a user clicks on "Share" button.
fw:video:share	When a visitor chooses one of the share options.
fw:video:submit-answer	When a user submits an answer to the question. Response data contains answer and email if collection is required.
fw:video:submit-choice	When a user submits a choice to the poll. Response contains choice text.

Live Steam events

These are events that are specific to the Live Stream and can be used in conjunction with the above events.

Event Name	Description
fw:livestream:join	A user starts watching the livestream via tap to watch OR start watching with the share link
fw:livestream:quit	A user clicks the "x" or swipes to quit the live stream event
fw:livestream:send-chat	A user sends a chat message
fw:livestream:send-heart	A User clicks heart button

Note fw:livestream:add-to-cart, fw:livestream:checkout and fw:livestream:click-pdp-link are only avaiable for "in-stream" Shopping

Player events

Event Name	Description
fw:player:transition	Player goes to fullscreen/minimized
fw:player:quit	A user quits the player
fw:player:navigate	A user navigates with a link or a button on the player. Can be used to programmatically navigate SPA's in conjunction with pip_navigate=false

Response

Response objects available in event.detail

Name	Description
video	encoded_id - video ID badge - null | ad | demo | featured caption - video caption hashtags - list of hashtag strings
extra	autoplay - true if played as thumbnail, false for full player has_cta - true if CTA action is available duration - video duration is seconds progress - current progress in seconds width - current width of a video element height - current height of a video element state - paused | playing_auto | playing_manual (see autoplay)

Attributable criteria

Widget	Attribution Criteria	Example
Short video Player (Fullscreen + PiP)	3s view or click CTA	The user opens a video in fullscreen and watches for 3s, or clicks a product card that opens a PDP with PiP.
Showroom Player (Fullscreen + PiP)	10s cumulative view or CTA click	The user clicks a floating video to enter the showroom (watches 5s), then clicks a product card to a PDP with PiP (watches another 5s) — the combined 10s meets the threshold.
Carousel (no clicking)	Only count click CTA	Passive autoplay does not count. Attribution is only triggered when the user clicks a CTA within the Carousel.
Player Deck	10s view or click CTA	The user lands on or scrolls to a Player Deck in the viewport and watches for 10s, or clicks a CTA or product card.
Storyblock	10s view or click CTA	The user lands on or scrolls to a Storyblock in the viewport and watches for 10s, or clicks a CTA or product card within the Storyblock.
Floating player	Not attributed	The Floating Player is a passive entry point and does not count toward attribution.
Horizontal video	10s view or click CTA	The user lands on or scrolls to a Horizontal Video player in the viewport and watches for 10s, or clicks a CTA or product card within the player.

*Note: "10s view" includes complete video views shorter than 10 seconds.