Shopping events

Description of custom events related to shopping experience either in short videos or during livestream. Shopping events can be used to integrate with Firework into your e-commerce platform.

Shopping

Name

Description

fw:shopping:product-clicked

Emitted when user clicks on product detail including product list, carousel or pinned highlight.

event.detail

  • product_id - current product id

  • video - current video

Product List

fw:shopping:product-list-item-impression

Emitted for each product in a shopping bag list visible for at least 1 second. event.detail

  • video

  • product

fw:shopping:product-list-item-clicked

Emitted after user clicks on a shopping bag product item.

event.detail

  • video

  • product

Product Card (including pinned highlight)

fw:shopping:product-card-impression

Emitted for each product card visible for at least 1 second.

event.detail

  • video

  • product

fw:shopping:product-card-clicked

Emitted when a click happens on product cards (video overlay), only applicable to short video or trailer.

event.detail

  • product_id - current product id

  • video - current video

fw:shopping:pinned-product-impression

Emitted when pinned product is visible for 1 second.

fw:shopping:pinned-product-clicked

Emitted when a click happen on pinned product (product highlight)

event.detail

  • product_id - current pinned product id

  • video - current video

fw:shopping:pdp-primary-cta-clicked

Emitted when a click happen on the primary CTA on product details.

event.detail

  • product - current product

  • product_unit - current unit

  • video - current video

  • type

    • BUY NOW: Instant checkout buy now button

    • SHOP NOW: A viewer will be redirected to off player PDP on click.

    • ADD TO CART: Add to cart button

Checkout

fw:shopping:request-checkout

Emitted when use clicks checkout.

event.detail

  • video - current video

  • products - cart conten

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